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PhoFay 2

Glides smooth. No skips.

Continuous flow for flawless lines.
Dual-ended: precision tip + wing stamp = perfect cat eye.

PhoFay 2

Matte Finish, Instant Hydration

Smooth, shine-free skin with a boost of moisture.

PhoFay 2

Luxuriously creamy, effortlessly blendable.

For precise lines or a softly sculpted look.

PhoFay 2

22% fuller lips.

Luscious, hydrated, and velvet-soft lips.

PhoFay 2

Juicy Lip Oil Banner

98% agreed their lips looked healthier and smoother.

PHOFAY Waterproof colorful eyeliner set

Type:

PHOFAY Waterproof colorful eyeliner set

Regular price From $45.99
Sale price From $45.99 Regular price $78.18
PHOFAY Waterproof oil control setting cream

Type:

PHOFAY Waterproof oil control setting cream

Regular price From $32.90
Sale price From $32.90 Regular price $55.93
PHOFAY Waterproof colorful eyeliner

Type:

PHOFAY Waterproof colorful eyeliner

Regular price From $18.99
Sale price From $18.99 Regular price $32.28
PHOFAY Volumizing Mascara

Type:

PHOFAY Volumizing Mascara

Regular price From $23.99
Sale price From $23.99 Regular price $40.78
PHOFAY Velvet Lip Gloss

Type:

PHOFAY Velvet Lip Gloss

Regular price From $20.99
Sale price From $20.99 Regular price $35.68
PHOFAY Ultra-Glossy Lip Gloss

Type:

PHOFAY Ultra-Glossy Lip Gloss

Regular price From $21.99
Sale price From $21.99 Regular price $37.38
PHOFAY Tinted Eyebrow Gel

Type:

PHOFAY Tinted Eyebrow Gel

Regular price From $19.90
Sale price From $19.90 Regular price $33.83
PHOFAY Super Coverage Concealer

Type:

PHOFAY Super Coverage Concealer

Regular price From $29.90
Sale price From $29.90 Regular price $50.83

Define Your Radiance

Seamless blendability for every skin tone. Effortless sculpting, universally flattering.

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PHOFAY Shaping CONTOUR Stick
Regular price $25.90
Sale price $25.90 Regular price $44.03
Your ritual, refined. [img1] Contour to sculpt, [img2] gloss to glow, [img3] powder to perfect.

Testimonials

— Maya J.

This contour stick? Obsessed. Blends like butter and makes me feel like a runway model in 5 seconds.

— Jess K


The lip oil is actually magic. Glossy but not sticky, and my lips feel so soft. She’s a 10/10.

— Isabelle M.


The contour stick melts into my skin like a dream. It gives me that soft, sculpted look without ever feeling heavy

— Lena R.

I’ve tried so many glosses, but PHOFAY’s plumper is on another level. Hydrating, smooth, and just the right amount of shine.

— Chloe D.


The eyeliner is genius. It glides on like silk, no skipping, no smudging. I finally nailed my cat eye.